This campaign basically consists of automobiles with BlackBerry Pearl signage driving around London and stopping at special events where the Pearl is being marketed and demonstrated (as if there's a distinction between the two).
These "BlackBerry On The Move" events, as well as the Pearl itself, is being marketed by some pretty cool signage as well.
I've already shown you one of the cars with "BlackBerry Pearl" signage. And no, I didn't Photoshop this.
Now let us look at another example of motorized marketing, as well as a poster about this campaign.
Didn't P-shop this one either.
But if you really want to know the angle of this promotion, check out this poster:
"I promise I'm a BlackBerry."
We believe you, RIM.
