I am not sure how long this site has been up, but it is noteworthy to point out.
Seems like this site pushes forward the traditional carrier website content model about offering device-specific content and promotion-speak within individual product pages on the main site.
Rather than stick to that tried-and-true- and quite predictable device info and ordering model, T-Mobile has opted for additional marketing buzz by creating The Pearl Experience site.
You click through and you get product information. That's not new. What's new is that an individual carrier has created an individual site for an individual handset. I think this has been done before, but no specific examples come to mind.
Can you think of any?
1. Boy this t-mo pearl site is aimed squarely at women, isn't it? Not necessarily a bad thing, just very noticeable considering how male or gender-neutral most every other mobile pitches seem to be, especially blackberry pitches which are usually aimed squarely at male business executives and IT staff.
"No more waiting to get your sister's hilarious stories or a friend's baby news."
"Keep up with old college roommates, shopping pals, or even Mom."
I guess T-Mobile is hoping to sell a ton of Pearls to the cast of Sex and the City!
Posted at 1:18PM on Oct 25th 2006 by Creon