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Writing on BlackBerry Forums, Engadget Mobile's BoyGenius makes two related points in two separate threads:
How can RIM tap the market of younger counsumers for the camera-enabled Pearl if RIM isn't marketing to them, and;
Even if RIM would try to do so, wouldn' t the Pearl's lack of a "good AIM" IM program turn them off, he asks about the device, which T-Mobile will release on September 12.
BG says in part that the market RIM is "trying to reach is very hard seeing as how they are not doing consumer based marketing. How can you convert a 16 yr old girl who uses a (T-Mobile) Sidekick to buying a BlackBerry with no direct marketing towards that age group?," he wonders.
His next point is a real zinger.
"She saw Snoop Dogg and Paris Hilton in a commercial and then was like hmm, its cool, its cute I want it," he adds. "What is she going to say about the 8100? It doesn't have AIM (good AIM) and a BlackBerry is for business."
BG clarifies the latter assertion in a follow-up post.








1. Errr...what's wrong with the AIM?
Posted at 10:19PM on Sep 2nd 2006 by moog